Saturday, April 30, 2016

Easy Non Profit Fundraising Tips

By Joshua Brown


There are many humanitarian causes that benevolent people can take part in. To raise money for such initiatives, they ought to be imparted with easy non profit fundraising ideas. Those who participate in helping the less fortunate members of the society often have a very passionate drive. However, their efforts are often hindered by lack of sufficient funds to roll out their programs. They can however make use of certain ideas, which will ensure that they raise enough funds.

Before anything else, the organizers need to set a target. This stipulates clearly how much they want to raise from the undertaking. After setting the target, they should list down every possible source of income. Thereafter, they have to come up with a budget, which shows how much money will go towards the initiative, and how much will be retained for miscellaneous purposes. This is helpful when they want to write a financial flow report.

A timeline for the activities that will take part ought to be created. This program allocates time for each activity that will take place. This step is mostly guided by the targets set as far as the income and expenditure projections are concerned. Strictly adhering to the financial program goes a long way in ensuring that sufficient funds are raised.

The third step involved is choosing fundraisers who can help collect the money. They should be people of high social integrity and need to have a proven ability of fundraising. Those who are fundraising for a particular cause can use their colleagues, friends and family members to help them collect the funds.

One of the most important things that ought to be done is setting up an active and well-functioning secretariat. This is a central office that acts as the center of all activities. All communications will be made from this nerve center. A secretariat enhances accountability and also ensures that there are marginal breakdowns in communication. Cases of mismanagement of money are also minimal when they are managed from a one place.

For optimum success, it is vital to schedule the campaign during the holidays or the festive season. The festive mood that exists increases the likelihood of more people making contributions. The organizers can partner with retail outlets so that whenever shoppers buy particular goods, a small percentage of the selling price is channeled towards the funds drive. Such an idea can play a significant role in increasing the amount collected.

Contrary to popular belief that fundraisers only involve collecting money, organizers can try out innovative ideas such as marshaling local community members into collecting old items that they do not use anymore. An auction can then be arranged so that the collected items are sold to vintage collectors. Money that will be raised from this exercise will be part of the fundraising drive.

During the entire exercise, it is advisable that the organizers make use of social media. This is a powerful networking tool that can be used to reach as many people as possible. Pages and hash tags can be created with the sole purpose of creating awareness about the campaign. Crowd funding websites can also help the campaign gain widespread momentum.




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