There
is a difference between the usual direct marketing and interactive
marketing. The interactive is able to react to the way potential
customers respond to previous ads. It typically has two to twelve times
more more impact. The atlanta interactive marketing is trigger based and
proven to be lucrative.
Like many new concepts it has more than one name. It can be referred to as event driven or trigger based. Both refer to the company doing the advertising being able to react directly to what the potential customer does after reading it.
A company responds to any question or order request from a potential customer. You want to keep him or her on your site long enough to make a purchase. That increases the chance of making a sale.
Business to business or business to consumer ads are effective using this interactive tactic. Whether the profit from one sale is high or minimal, it is all profit. Interactive tactics are now a regular tool used by advertisers.
An example of this type of advertising is the way Amazon uses past visitor behavior. They collect and save the names of books customers order. Then they follow up by emailing out suggested reading, which is an effective way to solicit more book orders.
Amazon makes use of it with past customers. They save data on purchasing habits. When new books are published, they send out emails describing them. It is effective in increasing new orders.
This allows emails to go to those who purchase new books. It is easy to get them to browse a website offering books. Sending emails to off-road racing aficionados is less likely to result in attracting them to a website selling books.
These tactics do have several drawbacks. The campaigns require a knowledgeable individual to plan them. They can only target the correct audience after detailed planning. A potential customer may be annoyed at getting ten offers to buy new shoes just because she purchased two pair recently.
What happens when people are flooded with ads is they stop reading any of them. It can feel as if an advertiser is stalking them. Often, the woman who just purchased a new purse gets emails advertising ten or twenty others. She may not want or need a dozen purses.
This marketing tool brings good return on investment. They maintain data banks that help them decide who to send emails to. They benefit by selecting only those who showed interest in what they sell when they ordered the first time.
Like many new concepts it has more than one name. It can be referred to as event driven or trigger based. Both refer to the company doing the advertising being able to react directly to what the potential customer does after reading it.
A company responds to any question or order request from a potential customer. You want to keep him or her on your site long enough to make a purchase. That increases the chance of making a sale.
Business to business or business to consumer ads are effective using this interactive tactic. Whether the profit from one sale is high or minimal, it is all profit. Interactive tactics are now a regular tool used by advertisers.
An example of this type of advertising is the way Amazon uses past visitor behavior. They collect and save the names of books customers order. Then they follow up by emailing out suggested reading, which is an effective way to solicit more book orders.
Amazon makes use of it with past customers. They save data on purchasing habits. When new books are published, they send out emails describing them. It is effective in increasing new orders.
This allows emails to go to those who purchase new books. It is easy to get them to browse a website offering books. Sending emails to off-road racing aficionados is less likely to result in attracting them to a website selling books.
These tactics do have several drawbacks. The campaigns require a knowledgeable individual to plan them. They can only target the correct audience after detailed planning. A potential customer may be annoyed at getting ten offers to buy new shoes just because she purchased two pair recently.
What happens when people are flooded with ads is they stop reading any of them. It can feel as if an advertiser is stalking them. Often, the woman who just purchased a new purse gets emails advertising ten or twenty others. She may not want or need a dozen purses.
This marketing tool brings good return on investment. They maintain data banks that help them decide who to send emails to. They benefit by selecting only those who showed interest in what they sell when they ordered the first time.
About the Author:
Benjamin
W. Luffkin has been a Marketing executive for over 10 years. He is
really passionate about all the new and exciting opportunities that are
now available for companies to brand and market themselves across the
internet. To learn more about Atlanta search engine visibility he suggests you visit his friend's to learn more.
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